How to Package and Sell your Expertise (online training recording)

By Patty K | January 16, 2021

For coaches, consultants and experts who offer depth and substance in their work

What you’ll learn in this 44 minute video:

Why it’s so challenging to sell expert services, especially if what you do is “transformational” in nature (and why most marketing advice won’t work for you!)
Islands, fog and illumination: a metaphor for understanding your future clients so that you can get their attention and communicate with them more effectively
Why the most effective way to sell expertise is through education instead of marketing (this might just change everything for you!)
The 3 critical pieces you need to implement a sales & marketing system based on education, respect, empathy and service (instead of pushy manipulative sales tactics)

Featuring my Patty van Gogh artwork!