For coaches, consultants and experts who offer depth and substance in their work
What you’ll learn in this 44 minute video:
- Why it’s so challenging to sell expert services, especially if what you do is “transformational” in nature (and why most marketing advice won’t work for you!)
- Islands, fog and illumination: a metaphor for understanding your future clients so that you can get their attention and communicate with them more effectively
- Why the most effective way to sell expertise is through education instead of marketing (this might just change everything for you!)
- The 3 critical pieces you need to implement a sales & marketing system based on education, respect, empathy and service (instead of pushy manipulative sales tactics)
Featuring my Patty van Gogh artwork!