Sales & Marketing
How to Package and Sell your Expertise (online training recording)
45-minute presentation for coaches, consultants and experts featuring a 3 step system for selling services without pushy manipulative tactics
Read MoreHow to attract more clients and make more sales by (strategically) sharing your expertise
Sharing your wisdom gets you in front of potential clients, increases your credibility and takes people one step closer to working with you. This article (and video) shows you how to do this effectively.
Read MoreEP 52 – the ABCs of Copywriting
Marketing runs on words. Learn a simple 3-part formula for making your ads, emails, website pages, social media posts more compelling and effective
Read MoreWhen it comes to marketing…are you an Innie or an Outie?
Are you wired to go out and find clients directly – or would you rather try to attract them through your marketing? Either way can work…here’s how.
Read MoreCopywriting 101: how to write better website content, ads and emails
The success or failure of your marketing depends on the words you use. 45-minute free video training to help you get better at describing what you do in a way that attracts clients.
Read MoreWhat kind of __________ are you?
No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.
Read MoreWhat’s the best way to market my business?
Spoiler: there’s no one “right” way to market your business – here are 3 criteria to help you figure out what would work best for your business
Read MoreWhy transformational businesses struggle to get new clients – and ONE tip that can change everything
If you’re in the business of helping people or organizations change – marketing can be really challenging. Here’s why – and one thing to do about it.
Read MoreSometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit
Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.
Read More3 tips to take the ick out of selling
Feeling gross about selling because you associate it with pushiness or manipulation? Here’s how to approach “sales” from an entirely new perspective.
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