How to Package and Sell your Expertise (online training recording)
45-minute presentation for coaches, consultants and experts featuring a 3 step system for selling services without pushy manipulative tacticsRead More
Copywriting 101: how to write better website content, ads and emails
The success or failure of your marketing depends on the words you use. 45-minute free video training to help you get better at describing what you do in a way that attracts clients.Read More
The sweet-spot vs the black hole of doom
What do you write in an email newsletter?
What separates newsletters that get read (and acted on) from newsletters that get deleted? What I learned by analyzing several of my favourite newsletters to see what made them so effective and engaging.Read More