YOU-Shaped Business Book Resource Kit
Goals & Numbers
Determine what you need to charge and how many clients you'll need to meet your financial goals. Includes a groovy spreadsheet to help with the math!
If you have an existing business, you can use the marketing assessment to determine where to focus your marketing plan.
Documents
Planning & Tracking
Decide when you're going to do what - then record your results. Includes another groovy spreadsheet for tracking and math!
Documents & Links
Documents
Chapter 1: You
Chapter 2: Your Clients
Ideal Client Profile Questionnaire
Chapter 3: Your Services
Chapter 5: Your Marketing System
Your Marketing System - Big Picture
Chapter 6: Marketing Materials
Chapter 7: How to talk about your business
Networking Introduction Templates
Chapter 8: Sales Conversations
Chapter 9: Website
Chapter 10: Content Marketing
Links
Quizzes
Sally Hogshead’s Fascinate quiz
Gretchen Rubin’s 4 Tendencies quiz
Videos
Simon Sinek “Start with Why” TED talk
Amy Cuddy TED talk on power posing
Articles
Marcus Sheridan New York Times
Books
Alan Weiss - Million Dollar Consulting
Dan Kennedy - Ultimate Sales Letter
Dan Kennedy - Direct Mail Marketing
Marcus Sheridan - They ask, you answer
Other Resources
Title Generator - a fun way to get ideas for article titles
Toastmasters - Learn Public Speaking
Jill Konrath - Free Resources for Selling to Big Companies
Answer the Public - for getting insight into what people are searching for
Quora - to find questions (and to answer them!)