The YOU-Shaped Business Blog

Thoughts and ideas for building a business based on the work you were born to do - and a personal brand based on who you are.

If you like the blog, you may enjoy our show: Building a YOU-Shaped Business.

How to Package and Sell your Expertise (online training recording)

By Patty K | January 16, 2021

45-minute presentation for coaches, consultants and experts featuring a 3 step system for selling services without pushy manipulative tactics

10 Questions to review your year

By Patty K | November 28, 2020

Want the secret shortcut to success and fulfillment? Figure out what works for YOU – and then do more of it. Here are 10 sneaky and uplifting questions to help you do that.

Permission to think small, be small, stay small

By Patty K | November 2, 2020

A small 🙂 manifesto for those of us who are tired of the constant refrain to “go big or go home” that is so popular in small business circles

The brand-defining magic of being yourself

By Patty K | September 16, 2020

What makes a compelling personal brand? A look at why and how some people rise above the crowd and stand out.

Marketing for Introverts

By Patty K | August 19, 2020

Does marketing advice make you want to crawl behind a rock? Tips for my fellow innies who’d prefer NOT to post their face all over the web.

How to attract more clients and make more sales by (strategically) sharing your expertise

By Patty K | August 5, 2020

Sharing your wisdom gets you in front of potential clients, increases your credibility and takes people one step closer to working with you. This article (and video) shows you how to do this effectively.

When it comes to marketing…are you an Innie or an Outie?

By Patty K | March 3, 2020

Are you wired to go out and find clients directly – or would you rather try to attract them through your marketing? Either way can work…here’s how.

Copywriting 101: how to write better website content, ads and emails

By Patty K | May 17, 2019

The success or failure of your marketing depends on the words you use. 45-minute free video training to help you get better at describing what you do in a way that attracts clients.

What kind of __________ are you?

By Patty K | April 12, 2019

No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.

Interview with Trish Tansley – kicking the sugar habit

By Patty K | April 1, 2019

Interview with Trish Tansley about self-care in a busy world, sugar addiction and the importance of getting out and being seen to succeed in business