On May 14th I presented Copywriting 101 at the Vancouver Business Network meetup. The full video is below.
Here’s what you’ll learn in the presentation:
- 3 myths about copywriting, the mistakes that ensue and what to do instead
- 3-part template for writing any piece of copy or content
- 3 things you can do immediately to improve your marketing copy
To clear up any confusion: copywriting refers to writing marketing content like your website pages, advertisements, emails, etc. NOT to legal beagle stuff like trademarks.