Are you missing out on clients because your sales page doesn't quite convey the awesomeness you offer?
Your sales page - the document, webpage or video that describes what you're selling - is the hardest working (and most under-estimated) piece of marketing you have.
When people are interested in your services, they want to learn more. This is why they go to your website, check out your social media profile or ask you for "more details."
They're interested, but not quite ready to enter into a "sales conversation" with you, so they're hesitant to book a call.
One of my clients described the need for a sales page perfectly:
I don't get it, Patty! They could be standing right in front of me, we could be having a conversation - but they want to see my website or for me to send them a document. I say "I'm here...ask me anything!" but they still want it in writing.
When people ask for info in writing (or they go searching for it without you even knowing) - they are often comparing you with other options! Most people research online before making a purchase decision.
A good sales page will help you make more sales
A good sales page will:
- Help you stand out from your competitors as the best option for your right people
- Reduce risk and make it easier for people to contact you
- Do most of the "selling" of your services before you get on a call
- Help YOU feel more confident and clear about your own offers!
Of course, you probably already know this. And perhaps you've been putting it off?
Why sales pages are so hard to write: "I don't know what to saaaay"
Staring at a blank page and wondering where to start? Not sure what to say? Join the club!
Writing a sales page can feel overwhelming and a bit intimidating.
And if you get past that? You may get tripped up with one of these:
- It feels personal and we don't want to be braggy or salesy
- It's hard to condense the information - it seems like there's a LOT to explain
- It's not exactly a fun task (writing is one of those things that looks easier than it actually is!)
We also have trouble "reading the label on our own jars" - which is why it seems soooo much easier to write someone else's page! (Ask me how I know about this!)
Sales pages for transformational services (coaching, consulting, training, wellness) are extra hard to write
Selling transformation isn't the same as selling other services for 2 big reasons:
- You can't deliver the result directly. Wouldn't it be so much easier if you could just pack up the change your clients want and ship it to them in a box? Here you go: the body you always wanted, the relationship you dreamed of, a new culture for your organization, a more fulfilling life, the ability to speak confidently in public
- The actual service you sell isn't desirable on it's own. Hours? Sessions? Accountability? Questions? Let's face it: while there are definitely some great moments in a coaching or consulting relationship - a lot of it is hard work that requires vulnerability and courage.
It's MUCH easier to write a sales page for services with done-for-you deliverables (like website design) or an inherently enjoyable experience (like massage)
This workshop focuses on the specific needs of transformational service providers.
Meet your facilitators: Patty and Georgee (mostly Patty for this one)
We work together to support our clients from two different sides.
Georgee "hearts and flowers" Low focuses on the human side of success - bringing tools and techniques for initiating and building heart-centered relationships with clients and partners - and using her NLP magic to help people break through personal barriers like fear, unworthiness and limiting beliefs
Patty "boxes and arrows" K focuses on the words and strategy side of business - bringing a systems analyst perspective to marketing plans and strategies and her copywriting/messaging superpower to finding the right words to explain what you do so that potential clients GET it (and buy it!)
This workshop is a "Patty topic" so she'll do most of the teaching. Outside of her partnership with Georgee, Patty specializes in messaging and offers collaborative copywriting services to her clients. (She gets paid to do the stuff she'll be teaching.)
Georgee will be there to chime in with feedback and insight - she's especially good at adding emotional connection language.
This is a sit your butt in a chair and get stuff done day
There will be very little in the way of "lecture" - the focus of the day will be on doing stuff and getting feedback
Here's what we're going to accomplish:
Get your page done
You'll get pre-work to do before the workshop so that you're ready to make the most of our time together.
We'll work together on your page: step-by-step, section-by-section.
You'll leave the workshop with a completed sales page.
Get feedback and polish from a pro copywriter
You'll have a chance to share your work and get suggestions to:
- Make it more concise
- Strengthen the language
- Keep it client-centred (the most common trap to fall into!)
Learn skills you can use over and over again
You'll be able to repeat this process for every sales page you need to write: new (or updated) services, workshops, events, products, presentations, etc.
You can also apply what you learn in this class to your social media posts, presentations and in-person conversations.
It's more fun to do this in a group.
You'll get to meet some nice people.
Patty will probably crack some jokes.
Credit card payments are securely handled by paypal. Canadian residents can also pay by e-transfer. Your registration email will include a link to pay.
$200 + GST
[contact-form-7 id="13834" title="Workshop Registration - Canada"]
No tax for you!
[contact-form-7 id="13837" title="Workshop Registration - Not Canada"]
Note: sign up early so you can get the pre-work done!
The pre-work will take at least an hour to complete. (It's not hard...but it will require some time to answer questions and compile notes!)
Frequently Asked Questions
Q: How long is the workshop?
A: We'll be starting at 9:30 am Pacific time and wrapping up around 3:30 pm Pacific time. You'll have several "working breaks" where you can get away from your computer.
Q: Will this be recorded?
A: Yes! We'll be making a recording for group participant use only. Sometimes the ideas and suggestions move quickly. You'll have the recording to capture anything you couldn't write down fast enough!
Q: Will I be on camera?
A: This is optional, but encouraged. We will be using Zoom meeting and we'll be able to see each other. We want this to be as close to an in-person workshop as we can make it.
Have a question we haven't answered? Contact us!