EP 79: Building a business from the inside out

A market-shaped business is built from the outside in: looking for a gap in the market and figuring out what people will pay for first, then designing your business around that.

Most popular business and marketing advice is for market-shaped businesses.

A YOU-Shaped business is built from the inside out: beginning with what you want to do, who you want to work with and fitting it all into your life.

This episode explores the difference.