EP 77: the yesyes box

In this episode we share why most marketing is a waste of time, effort and money – and what to do instead.

Introducing the yes/yes box – an easy and elegant way to

• Reduce marketing overwhelm by eliminating things that won’t work
• Focus your attention on what WILL work
• Decide HOW to market to different groups of people (what works for one, won’t work for the other!)