EP 77: the yesyes box
In this episode we share why most marketing is a waste of time, effort and money – and what to do instead.
Introducing the yes/yes box – an easy and elegant way to
- Reduce marketing overwhelm by eliminating things that won’t work
- Focus your attention on what WILL work
- Decide HOW to market to different groups of people (what works for one, won’t work for the other!)