What should I post on social media?
This is the second most popular question we get from clients (the first is "how do I get clients")
And, of course, both questions are related.
To simplify the idea of a "funnel" (and it really is simple, regardless of what the tech people say) - you need to do these three things in order to get new clients.
- Get in front of new people and let them know who you are
- Build know, like and trust so that they are willing to talk to you about working together
- Have a sales conversation and sign them up (if they're a good fit)
Content marketing and social media can be a great way to both get in front of new people and build know, like and trust with people who already know who you are.
I don't want to be obnoxious and self-promotional
We did some highly scientific research (we call our exclusive methodology 'listening") and discovered that our clients don't like bragging, lying, hyping, interrupting, self-promotion or otherwise being obnoxious.
If you're nodding in agreement and saying "me too" - then you'll love this class because we don't do any of that shit.
We focus on showcasing the substance of your work with high quality content that shows your future clients exactly how you can help them. Our tools include:
- Empathy: understanding your potential clients' problems and desires and speaking to their needs (so that they feel heard and understood)
- Education: explaining and enlightening, providing useful and helpful insights (so that they see you as a trusted expert)
- Leadership: standing up for what you believe in, providing guidance and showing a way forward - inspiring people to follow you
Meet your facilitators: Patty and Georgee (mostly Patty for this one)
We work together to support our clients from two different sides.
Georgee "hearts and flowers" Low focuses on the human side of success - bringing tools and techniques for initiating and building heart-centered relationships with clients and partners - and using her NLP magic to help people break through personal barriers like fear, unworthiness and limiting beliefs
Patty "boxes and arrows" K focuses on the words and strategy side of business - bringing a systems analyst perspective to marketing plans and strategies and her copywriting/messaging superpower to finding the right words to explain what you do so that potential clients GET it (and buy it!)
This workshop is a "Patty topic" so she'll do most of the teaching. Outside of her partnership with Georgee, Patty writes copy and consults with her clients on content marketing strategy. (She gets paid to do the stuff she'll be teaching.)
Georgee will be there to chime in with feedback and insight - she's especially good at adding emotional connection language.
This is a sit your butt in a chair and get stuff done day
There will be very little in the way of "lecture" - the focus of the day will be on doing stuff and getting feedback
Here's what we're going to accomplish:
Eliminate "what do I post?" with a detailed plan
A good content marketing plan has 3 components:
- Short daily posts for social media
- Longer thought pieces that can be published on your blog (and/or LinkedIn or Medium)
- An "opt-in" gift you offer in exchange for joining your email list (or Facebook community)
By the end of the day, you'll have:
- A social media calendar with daily themes to make finding, writing and sharing easy
- 52 topics and titles for your longer pieces (enough content for an entire year)
- An outline of your opt-in gift and the signup page copy to invite people to download it
Banish "writer's block" with titles and templates
The title/headline/subject line is the most important part of the whole piece.
- Learn a variety of different headline styles
- Write headlines/titles for 52 posts
- Get feedback to make your titles stronger
You'll also get a collection of different templates for various post/article styles.
When you have a title and a template, all you need to add is your expertise, so the actual writing flows so much faster. (You could even outsource this to a writer or VA if you wanted to.)
Skip writing entirely and publish in another format
You can take everything you do in this class and put it out as:
- Video (live or pre-recorded)
- Audio (podcast!)
- Images or infographics
- Slideshare (making a power point document)
Post it anywhere (or everywhere)
Choose the social media platforms of your choice. You can plan content for:
- Whatever the young people are on these days (snaptok?)
Please note: we will not be "talking tech" or choosing which platforms are best to post on.
Join the wait list
We will be offering this workshop again. If you give us your name and email, we'll let you know as soon as we get it scheduled!
[contact-form-7 id="14303" title="Waitlist"]
Frequently Asked Questions
Q: How long is the workshop?
A: We'll be starting at 9:30 am Pacific time and wrapping up around 3:00 pm Pacific time. You'll have several "working breaks" where you can get away from your computer.
Q: Will this be recorded?
A: Only the parts where we're giving instructions and explaining how to do the assignments. Discussions and activities will not be recorded.
Q: Will I be on camera?
A: This is optional, but encouraged. We will be using Zoom meeting and we'll be able to see each other. We want this to be as close to an in-person workshop as we can make it.
Have a question we haven't answered? Contact us!