Bob’s official blurb is below – but we think of him as “the know, like and trust guy” – because he is the originator of the following often quoted (and not always attributed) bit of wisdom:
All things being equal, people do business with, and refer business to people they know, like and trust. ~ Bob Burg
The concept of building know, like and trust is a cornerstone of how we conduct business and we are super excited to have Bob join us for this special interview.
The Go-Giver Way: Give exceptional value. Enjoy extraordinary results.
Bob Burg, coauthor of the international bestseller, The Go-Giver and a much sought-after speaker at sales and leadership conferences, is committed to inspiring the entrepreneurial spirit in us all.
He shows that companies both large and small that conduct their businesses “The Go-Giver Way” are not only of much greater value to their customers; they are also significantly more functional, and profitable, as well.
Go to Bob’s website: TheGoGiver.com for additional resources, including a free sales course.