Sales & Marketing
How do I get better clients?
How to approach marketing when you want advanced-level, committed, willing-to-go-deep clients. Examples and tips about what to do – and what NOT to do.
Read MoreWant more referrals or word-of-mouth business? Start here.
Repeat clients, referrals and word-of-mouth begin with a service worth talking about. 5 simple tips to increase word-of-mouth and a story about a vet, a dog and a FedEx driver. And cute doggy pictures!
Read MoreHas the ship for selling high-priced infoproducts and online courses sailed?
The ship for selling higher-priced information products has sailed. Teaching is the new marketing. Companies are offering free high quality courses in order to sell products and services. Here’s why this is great news if you’re a coach, consultant, freelancer or practitioner.
Read MoreHow to create an ethical sales and marketing system for your business
You don’t need to use shady, manipulative tactics to sell your services. Make it easy for your potential clients to buy by implementing this 3 step system.
Read MoreWhat do you write in an email newsletter?
What separates newsletters that get read (and acted on) from newsletters that get deleted? What I learned by analyzing several of my favourite newsletters to see what made them so effective and engaging.
Read MoreEliminate the need to sell by understanding how people decide to buy
One of the most effective things you can do for your marketing is to consider everything from your potential client’s perspective and match your sales and marketing process to their buying process. Here’s how.
Read MoreOffering a valuable service? You don’t need to use manipulative sales tactics.
Do people actually want and need the service you provide? You don’t have to resort to manipulative sales techniques!
Read More7 ways to love your clients
Want happy clients and repeat business? Show them some love. Here are 7 ways to do that. (Spoiler: #3 may surprise you!)
Read MoreAre you overlooking your biggest competitive advantage?
Whether you’re making a strategic decision to keep your business small and profitable – or you are at the beginning stages of a business you intend to grow, take advantage of your “smallness” to do business in a more personal way.
Read MoreCould *love* be the magic marketing bullet you’ve been looking for?
What if we approached the sales and marketing part of our businesses with the same helpful, positive, loving energy we bring to the actual services we provide?
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