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Our future clients are people. Maybe it’s time to stop using dehumanizing marketing language
Does resistance to marketing come from using dehumanizing terms to refer to our future clients? What if we started thinking of them as human beings?
Read MoreHow to deal with (or avoid) critics, skeptics and haters
One of the challenging parts of running a YOU-Shaped business is the risk of being rejected or criticized for being different. Here’s how to handle it.
Read MoreDo you want to be a copy or an original?
In business, you can follow the crowd and do what everyone else does – or you can create your own path. Which choice is better for YOU?
Read MoreHow to handle self-doubt, imposter syndrome and feeling like a fraud
Many (maybe most) high-achieving and highly competent people lack confidence in their abilities, ideas and opinions. Here’s why – and how to deal with it.
Read MoreMarketing with Maslow – a way to identify and speak to your ideal clients
Effective marketing is client-centered. Here’s a tool that can help you tap into your Ideal Clients’ internal motivations and speak directly to them.
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