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Our future clients are people. Maybe it’s time to stop using dehumanizing marketing language

By Patty K | December 1, 2018

Does resistance to marketing come from using dehumanizing terms to refer to our future clients? What if we started thinking of them as human beings?

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How to deal with (or avoid) critics, skeptics and haters

By Patty K | August 28, 2018

One of the challenging parts of running a YOU-Shaped business is the risk of being rejected or criticized for being different. Here’s how to handle it.

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Do you want to be a copy or an original?

By Patty K | August 23, 2018

In business, you can follow the crowd and do what everyone else does – or you can create your own path. Which choice is better for YOU?

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How to handle self-doubt, imposter syndrome and feeling like a fraud

By Patty K | August 21, 2018

Many (maybe most) high-achieving and highly competent people lack confidence in their abilities, ideas and opinions. Here’s why – and how to deal with it.

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Marketing with Maslow – a way to identify and speak to your ideal clients

By Patty K | August 20, 2018

Effective marketing is client-centered. Here’s a tool that can help you tap into your Ideal Clients’ internal motivations and speak directly to them.

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